David Calle & Abigail Kuehl: The Clean Haircare Dynamos Behind ANTIDOTE 1848
If you look around big name beauty retailers like Sephora and Ulta, you will find that something is very hot right now and has been for some time. This change in the beauty industry that doesn’t seem to be going away anytime soon? Clean products are in, unnatural junk is out. When you think of clean haircare, you might think of a big name brand like Prose that will cost you your first born, but I encourage you to look at another brand, ANTIDOTE 1848. Like every great idea, ANTIDOTE 1848 has a story behind it. Its two visionary founders David Calle and Abigail Kuehl bonded over their yearning for change in a world where most hair care products use harsh chemicals and artificial fragrances. Together, their passion and their vision would create the spark needed to create their line of products. But let’s go back a little bit further. David Calle came into the picture at ANTIDOTE 1848 with 30 years of experience with consumer products. After being an executive in that business he wan